Madonna Long Consulting LLC  with Loops Media Group
www.madonnalong.com
People with Disabilities and Marketing to Them


We can help your company  reach a multi-billion dollar market of people with disabilities and their allies remain competitive and keep your business approach relevant. Then always be sure your product ideas and marketing efforts reflect the needs of the disability community

We help your company reach out to customers with disabilities through establishing contact to their organizations and the community. One in five people in the US lives with a disability. And their “Entourage” is ever bigger. The Entourage is made up of friends, family members, spouses, caregivers, and even acquaintances. These individuals support disability issues and are sensitive to the needs of this community. Every time a member of the Entourage sees an opportunity for the person they know with a disability, they tell them about it. It’s that simple and we can show you the way

It is important to make sure that your brand is diverse and inclusive by integrating to people with disabilities and using them models, actors, and spokespersons in your advertising campaigns. Stats tell us that 1 in 5 people in the US has a disability, but 1 in 3 people know someone with a disability. By placing a person using a wheelchair or man and his service dog in your advertising materials, you are speaking very loudly to the disability community. This doesn’t cost extra money. Simply cast actors with cross disabilities and we can help you with that talent pool.

What you will be saying is:  "people of all abilities are welcomed at your business"

Talent, Media and more so how do you make sure your campaign is working?

Customers will shop and dine where they feel comfortable. As with any customer segment, the best way to tap into a demographic market is to ensure it's represented in your workforce and supply chain. It makes smart business sense to include people with disabilities in the workforce

We will help you be aggressive in your recruiting efforts and be sure to include a variety of disabilities in your workforce.It is important to recognize that it has been proven that people with disabilities are more likely to patronize a business that would employ them. So Lets get started.





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